Ad agency BBDO Bangkok and the Thai government health board have created the “AbsorbPlate” and claim that it will soak up an average of about 7ml of oil (or 30 calories on average) from meals that are placed on it.
The plate is based on a sponge and employs 500 perforated holes to draw away the calories. It is hoped that it will help combat the country’s obesity problem by reducing the calories in Thai cuisine, which is notoriously oily.
At the moment, the plates are still in the development stage and no release date has been set. However, we would guess that when the time comes, they’ll be absorbing a lot of money as well.
(AdWeek via Mashable)