Cheese Store’s Tiny Grater Business Card

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Cheese store Bon Vivant engaged Brazilian ad agency JWT to come up with this “Grater Card”, a cheese grating business card.

The ‘Grater Card’ not only represents the storeowner’s passion for the products he sells, but also grates all kinds of cheese—and serves as a reminder of the shop and what it sells to its recipients, when they fish out the pocket-size gadget to consume the dairy product.

Hit the jump to check out the promo vid.

(via Giz)

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