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Slurpee Kicks Off Thor Movie Promotion At 7-Eleven


Starting this month, Slurpee will be launching an in-store promotion at 7-Eleven based on the upcoming Thor movie that will involve 10 different character cups (including two limited-edition molded plastic mugs featuring Thor and the Destroyer), Thor, Destroyer, Loki and Sif straws and a Thor makeover for the Slurpee iPhone app. Fans can also use the app to check-in to 7-Eleven and earn prizes.

Prizes include Thor mobile phone backgrounds, a Thor badge that shows up on the app with check-in, a one-month subscription to Marvel’s digital comics and a 30-minute session with Slurpee secretary, 7-Eleven’s online concierge service that provides services ranging from answering trivia questions to reporting on sports scores to helping with homework.

Thor fans also can use their Slurpee rewards points to view a three-minute, behind-the-scenes video on the making of the movie, produced by Marvel. The documentary short is available exclusively to 7-Eleven’s Slurpee Rewards participants (www.slurpee.com) April 1-15, after which Marvel will release the piece publicly.

The collectible cups will be available on both Slurpee and Big Gulp beverages. The character spoon straws will retail for $1.99 each.

(via AFI)

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