New Cup Tricks Your Brain So Water Tastes Like Fruit Juice

right cup

If you’re turned off by water’s lack of flavor, a new product called The Right Cup may help you get the recommended eight glasses a day.

The cup features FDA-approved fruity scents and flavors of oranges, berries, lemon-lime, or apples baked into the cup itself. The idea is to to trick your brain into thinking that you’re actually drinking juice, all while leaving the water itself unaffected.

The Right Cup has been in development for six years and is currently the focus of an indiegogo campaign that quickly blew past its goal. The cups are slated to ship worldwide beginning in April 2016.

(via Foodbeast)

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