Sure, that new Xbox One looks all sleek and sophisticated, but what if you want your gaming machine to scream out “I love me some Mountain Dew and NASCAR?” Well, then, you’re going to get a kick out of this: the photo above was tweeted by a media rep for Hendrick Motorsports, who represent Nascar driver Dale Earnhardt, Jr. The rep describes it as “the new @mtn_dew Xbox One game console.”
This particular box is tied to a Dew and Doritos-sponsored contest, the main prize being a shiny new Xbox One. No word yet on whether or not the winner’s consoles will be customized in any way.
Regardless, if you’re really inclined to check out some legit Mountain Dew marketing on a Xbox, check out this pic after the break of a Dew-themed original box from back in the day, featured at the Videogame History Museum exhibit at E3.