Jonathan Fallon

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It all started when a McDonald’s in Somerville, Massachusetts began advertising two egg muffins for $5 on their billboard. Shortly thereafter, the nearby Sav-Mor liquor store put up their own billboard ad, reading “Three egg muffins for $4”. With this, an ad war began that is still raging today, and the public is the beneficiary of the hilarious results. See more after the break…

tiny ramen

YouTuber “Hamster Miniature Studio 2” has become a viral sensation for producing a series of videos showing the creation of tiny fake food.

The tiny fare includes ramen, strawberries, bags of potato chips and more. The videos detail the projects from the printing and cutting of labels, through the paining the chopsticks, all the way to the final scene, which shows two characters sitting down to eat… we assume in a dollhouse. Watch the videos below…

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The USDA has unveiled its new design for nutrition facts labels and, as you can see in the example above, there are some notable changes.

In addition to the size increase for calorie and serving size information, the new labels will include an “added sugars” section that requires manufacturers to separate natural sugars from those added during processing. Vitamin D and potassium will also be added, while requirements for Vitamins A and C information will be dropped due to the rarity of A and C deficiencies in the general population.

Details relating to Percent Daily Values will also be tweaked to read “The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.”

Food manufacturers will have to implement the changes by July 2018, while smaller manufacturers with less than $10 million in annual food sales will have until 2019.

(FDA via The Verge)

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Millennials reportedly eat less cereal and prefer those stupid things that are not hoverboards to the physical exertion required for walking. Therefore, General Mills decided to reach out to the demographic (again) with an ad featuring a “Cinnamon Toast Crunch Cruiser”, which is basically a “hoverboard” equipped with a bowl-topped pedestal.

The video demonstration below contains disclaimers such as “not available to the public” and “professional rider do not attempt” that would normally dash all hopes of the device being a reality. However, General Mills did say in a blog post that there are five models being tested with fans that aren’t for sale “right now”—which implies that they could be sometime in the future. [click to continue…]

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Ad agency BBDO Bangkok and the Thai government health board have created the “AbsorbPlate” and claim that it will soak up an average of about 7ml of oil (or 30 calories on average) from meals that are placed on it.

The plate is based on a sponge and employs 500 perforated holes to draw away the calories. It is hoped that it will help combat the country’s obesity problem by reducing the calories in Thai cuisine, which is notoriously oily.

At the moment, the plates are still in the development stage and no release date has been set. However, we would guess that when the time comes, they’ll be absorbing a lot of money as well. Check out the video below…

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Japan is about to increase belching nationwide with the release of super-carbonated Pepsi.

Pepsi Strong 5.0GV offers five times more carbonation than a typical Pepsi, and comes in a much smaller, structurally reinforced bottle. The offering also ups the ante when it comes to caffeine and is available in two varieties, Pepsi Strong 5.0GV, in a 420 and 490 ml bottles, and sugar-free Pepsi Strong 5.0GV Zero, which will be available only in a 490 ml bottle.

The official release is slated for June 21st, although the the company is offering free bottles to 10,000 fans who log on to the Pepsi promotional site via Twitter and 5,000 to those who follow the official Suntory Line Facebook account by 5:00 pm on June 6th. Of course, you’ll have to live in Japan to take advantage.

(Suntory via RN24)

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In his latest video, YouTuber JP Sears is showing hardcore vegans how they look to the rest of the world by using their approach to promote a meat-only diet. As you’ll see, it’s hilarious, but vegans will have to check their pride at the break. [click to continue…]

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Florida-based candy shop Public Displays of Confection uses a restored 19th century fruit drop roller to make a “Nectar Drop” candy, which is described as tasting like pound cake or almonds.

The shop recently demonstrated how the device works and, in the process, revealed why lemon drops and cough drops are called “drops”. As you’ll see in the video below, the process involves rare rollers, hand cranking and an amazingly simple separation method. [click to continue…]

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Beginning this week, Pizza Hut UK will test beer-infused pizza at a London Pizza Hut outpost. Customers will be able to partake in the mashup by visiting the location on Friday and mentioning the secret phrase “I like it hop” to their server.

The new offering consists of craft beer-infused pizza dough and will be available in two flavors – Steak Feast and The American Hot. Specifics on those flavors are still unknown, but Kathryn Austin, Pizza Hut’s director of marketing, did explain what inspired the choice to The Mirror:

“We know that craft beers are really popular right now and we’re celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough. It took our team many hours to perfect the recipes and flavor combinations, but all of their hard work definitely paid off as we’re thrilled with the results and can’t wait for our customers to try them.”

If customers take a liking to the beer pizza, it will reportedly be offered at locations around the UK. There’s no word on whether it could eventually spread to the states, or if you will need ID to eat it.

(via Eater / Top Image: Flickr/Tamas Repus)

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It was only a matter of time before the rainbow food trend spread to sushi, and the results make the Japanese delicacy look like a geode of raw meat.

Check out more examples below…