I can’t explain the logic behind Reebok making bacon… save for the fact that bacon is tasty, but still, this makes zero sense. Yes, Reebok makes shoes and bacon now. Deal with it, world.
Actually, the bacon is sourced by U.S. Wellness Meats, and it doesn’t have any nitrates, sweeteners or MSG and they are not cured. The bacon was passed out to folks who participated in the Reebok CrossFit Games. You probably won’t see Reebok bacon in supermarkets anytime soon, but if you’d like to learn more about it, or if you’d like to sign up for updates about where Reebok might distribute the bacon next, head on over to Reebok.com.
(via Cool Material)