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Comic Strips Adorn The Bottles of Arcade Brewery’s New Beer

by Jonathan Fallon

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Arcade Brewery has partnered with Jimmy Palmiotti and Darwyn Cooke to create “The Adventures of Dutch Courage” beer with comic strips emblazoned on each bottle.

The Session Ale is brewed with juniper berries and lemon peel and described as an “easy drinking, malt-forward beer with a subtle gin cocktail quality”.

The comic strip is a twist on the famous Charles Atlas ads, although it recasts the bully as a female beach blond and the weakling as a hipster. Besides adding humor, the comic’s beach setting and retro feel also inspired the flavor, and is intended to “mimic the twists and turns of the story”.

The new ale will be launched on November 18 in four locations that have yet to be announced.

Hit the jump to check out examples of the comic labels.

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(Arcade Brewery via BleedingCool)

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