American Beer Preferences, As Mapped By Twitter

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So, ask yourself: What’s the most popular beer in your hometown? Do you think you know the answer for sure?

Well, now you can double-check with this new map that highlights where regional beers are the most popular in the U.S. You might be a bit surprised by what you find out. For instance, did you know that people still drink Olympia beer? I had no clue!

Learn more after the break…

The map above is from a chapter in a new book called, “Offline Brews and Online Views: Exploring the Geography of Beer on Twitter.” The folks behind the book used Twitter to dig up info on beer preferences throughout the nation, which helped them build the map.

Floating Sheep broke down their data-mining process a bit further:

Using a database of one million geotagged tweets from June 2012 to May 2013 containing the keywords “wine”, “beer” or the names of a range of light or cheaper beers within the continental US, some clear regional variations in alcoholic beverage preference are detected… While Bud Light is more popular in the eastern and southeastern US, Coors Light tends to dominate the west coast, with Miller Lite and Busch Light being preferred in the midwest and Great Plains. The dominance of these brands in virtual space is no surprise, as they also dwarf the competition in actual sales.

But these regional variations are even more distinct when one looks at locally- or regionally-specific brands. While some of these cheaper (which is not to say less delicious!) beers have reached a national or even international market, others remain popular in only a very limited region, owing either to local tradition or simply limited distribution outside of their home-markets.

(The Floating Sheep via Gizmodo)

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