Asian airline Cathay Pacific has teamed up with Hong Kong Beer Co. to formulate an ale that is immune to the effects of aircraft cabin pressure and altitude.
Using science, traditional brewing methods and a “carefully constructed recipe” consisting of both Hong Kong and UK-sourced ingredients, the resulting “Betsy Beer” is touted as providing great taste whether you are on the ground or cruising at 35,000 ft.
From the press release:
The inclusion of “Dragon Eye” fruit is a unique characteristic of the beverage. Known for its aromatic properties, the fruit adds to the round, rich, textural properties that make the beer distinctive. This flavour is enhanced further by the inclusion of a small component of New Territories’-sourced honey in the brewing process, giving the beer agreeable floral notes, while the use of Fuggle, a revered hop and a mainstay of traditional British craft ales, lends it a pleasingly earthy and full-bodied flavour.
If you want to try it for yourself, Betsy Beer will be available to first and business class passengers aboard flights between Hong Kong and Heathrow, Gatwick and Manchester Airports through April 30th.
(via Laughing Squid)