Pennsylvania’s Sly Fox Brewing Company is debuting a topless can which they call a “360 Lid”. According to head brewer Brian O’Reilly, the modification “allows the full flavor and aroma of the beer to hit the drinker’s senses”.
To open it, you pull the tab up (a startling hiss of carbonation erupts as you do this) and then peel the lid away from the can, exposing a 1.75-inch-wide opening. Viola – instant beer cup!
Currently the lid can only be found on the company’s Helles Golden Lager, which is available across their Pennsylvania, New York and New Jersey distribution area.