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Hanson Getting Into The Beer Business With MMMHop

Remember Hanson? Unless you were a 12 year old girl in 1998, the answer is either “no” or “not until just this second, you bastard”. Anyway, since they’re older and haven’t been able to match the success of MMMBop, it’s time to make desperate attempts to stay in the public consciousness. How will they do it?… Beer.

Early next year, the trio will launch a new India Pale Ale called “MMMHop”. When announcing the news, they basically said that they’re sellouts, but sellouts with dignity:

“What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit. We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs for example.”

(Cue someone whispering “because they wouldn’t sell”.) All this aside, I have a hard time figuring out who this stuff will be aimed at – it’s hard to picture Sam Elliot saying “hey…pass me an MMMHop”.

(The Star via The Mary Sue)

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