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Heineken Ignite: Interactive LED Beer Bottle Coming Soon


Beer manufacturers are getting creative with their bottles, as if having them do something besides holding liquid will get you to empty out your wallet. The latest effort is the Heineken Ignite bottle, which is a standard beer bottle with a plastic base and LED inside that lights up in rhythm to music, when you cheer, or when you take a sip.

The new bottles are expected to hit shelves in a couple of months. In the meantime you can check out the promo vid after the jump and decide if this will truly reinvent night life, or if its just incredibly stupid.

(via Geekologie)


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