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Miller Reshaping Beer Bottle After 40 Years


Unless you’re a beer nerd, you’ve probably never paid any attention to the shape of your bottle to begin with, so either one of these could be the new one. We’ll give you a hint by saying it’s the one that wouldn’t look as natural in an atmosphere of wood paneling, shag carpeting and classic rock. Indeed, Miller Lite is changing the look of its longneck bottle after 40 years.

The new bottle is more modern, has broader shoulders, and a contoured grip. MillerCoors says it’s easier to hold than a traditional cylinder-shaped bottle.

The move comes at a time when Bud and Pepsi also reshaped their bottles. The question is, will it have any effect on how the beer tastes?

(via Giz)


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