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Molson Builds Beer Cooler That Only Opens For Canadians

canadian beer fridge

For a recent ad campaign, Molson took a specially-made beer cooler around Europe that could only be opened by Canadians. Initially, I thought the method of access would be to deliver a hearty “Eh” or “Aboot” that the machine would recognize, but instead it requires the scanning a Canadian passport.

Hit the jump to check out the commercial and get a behind the scenes look at the cooler’s construction.

(via Giz)

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