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Official Beer Based On “The Hobbit” Is Headed To Stores

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Start making room in your cupboard to hoard new Hobbit-inspired beer from Fish Brewing, Ocean Brands, and BevLink. My guess is everyone involved looked at the success of the Ommegang Game of Thrones beers and decided to give it a shot.

The trio of beers are at 10% ABV and feature Smaug, Gollum, and Bolg in the titles and on the labels. Here are the official descriptions from BevLink:

Gollum Precious Pils: A strong Imperial Pils, with flavors as smooth and crafty as Gollum himself. Like the ring which Gollum pursued for the rest of his life, his “precious” pils, if your quest leads you to it, could extend your life too! (at least we’d like to think so) It will, at a minimum, make your journey a little more enjoyable!

Smaug Stout: Smaug Stout is styled after a classic Russian Imperial Stout, but with a subtle hint of Habanero chilis to remind you of the fire and danger awaiting you in your journey to The Lonely Mountain. Pronounced notes of Coffee and Chocolate balanced with Northwest Hops and a touch of heat produce an exceptional imperial stout, a worthy reward for your hard-fought journey.

Bolg Belgian Tripel: An Orc chieftain who ruled for 150 years, Bolg would drink his grog of choice and no one would tell him otherwise – a flavorful strong Belgian Tripel. Some said it refined an otherwise gruesome character

While I think they missed an opportunity to make classier looking labels, the premise is fun.

Distribution of the beer will begin in the west (it happens to be because of location, but I love that it’s also a Middle-earth reference), but they hope to make the brews available throughout the United States.

See the Gollum and Bolg labels after the break.



(via Beer Pulse)


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