Beginning this week, Pizza Hut UK will test beer-infused pizza at a London Pizza Hut outpost. Customers will be able to partake in the mashup by visiting the location on Friday and mentioning the secret phrase “I like it hop” to their server.
The new offering consists of craft beer-infused pizza dough and will be available in two flavors – Steak Feast and The American Hot. Specifics on those flavors are still unknown, but Kathryn Austin, Pizza Hut’s director of marketing, did explain what inspired the choice to The Mirror:
“We know that craft beers are really popular right now and we’re celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough. It took our team many hours to perfect the recipes and flavor combinations, but all of their hard work definitely paid off as we’re thrilled with the results and can’t wait for our customers to try them.”
If customers take a liking to the beer pizza, it will reportedly be offered at locations around the UK. There’s no word on whether it could eventually spread to the states, or if you will need ID to eat it.
(via Eater / Top Image: Flickr/Tamas Repus)