I’ll be honest, I thought this was a joke at first, but this Supplemental Brewing Kickstarter project is taking itself 100% seriously and is seeking funds to create beer that’s fortified with protein.
The offerings include Brewtein, which is described as an American Wheat ale while Nutribeer is a light beer with less carbs and calories. They contain seven and four grams of whey protein respectively.
That may be more than a standard beer, but it’s not much when compared to most workout-focused protein drinks. I mean, couldn’t you just mix some unflavored whey protein into a regular beer and achieve the same thing?
So yes—this is a ridiculous gimmick, but they do have some cool rewards. My personal favorite is a three pound beer koozie called the “Beerbell”. It’s exactly what you think it is.
See more pictures and their project video after the break.