Protein Supplement Beer: “Where Your Workout Meets Your Weekend”

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I’ll be honest, I thought this was a joke at first, but this Supplemental Brewing Kickstarter project is taking itself 100% seriously and is seeking funds to create beer that’s fortified with protein.

The offerings include Brewtein, which is described as an American Wheat ale while Nutribeer is a light beer with less carbs and calories. They contain seven and four grams of whey protein respectively.

That may be more than a standard beer, but it’s not much when compared to most workout-focused protein drinks. I mean, couldn’t you just mix some unflavored whey protein into a regular beer and achieve the same thing?

So yes—this is a ridiculous gimmick, but they do have some cool rewards. My personal favorite is a three pound beer koozie called the “Beerbell”. It’s exactly what you think it is.

See more pictures and their project video after the break.

brewtein

nutribeer

beerbell

protein beer cooler

(via Mashable)

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