Sam Adams Founder Has One Weird Trick For Drinking All Night Without Getting Drunk


Jim Koch is the co-founder and chairman of the Boston Beer Company, which produces Sam Adams. You’d also probably recognize him from the slew of Sam Adams commercials he’s done over the last few decades. Aaron Goldfarb with Esquire managed to sit down with Koch for a few beers at The Keg Room in New York City, and the two talked about, well, the one thing that Koch knows best—beer! They also tried more than few beers too, and Goldfarb was feeling rather inebriated by the end of the interview. Thankfully, Koch shared his extra-special secret on how to drink as much beer as you want and not end up facedown under a table by the end of the night.

The answer: yeast. Yes, yeast.

He told Goldfarb that he mixes in some standard Fleischmann’s dry yeast into a little bit of yogurt and snacks on the stuff before he heads out for a round of drinking.

“One teaspoon per beer, right before you start drinking,” said Koch. Apparently, he picked up the trick from a “Dr. Joe” (aka Joseph Owades) who was a legendary craft brewer and biochemist.

Apparently, active dry yeast has an enzyme that’s called alcohol dehydrogenases (ADH). This enzyme will help your body metabolize alcohol molecules at a rapid rate, breaking them all down before they’re carried off to your bloodstream.

“And it will mitigate – not eliminate – but mitigate the effects of alcohol!” Koch told Goldfarb.

Before he passed on, Owades apparently tried to patent a pill called Prequel that would help limit inebriation. However, no company wanted to deal with the potential liabilities of such a product.

(via Esquire)


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