Scientific Study Says Beer Makes Us Happy. Well, Duh.

We could have told you beer makes you happy without spending money on a scientific investigation, but researchers just had to know for sure. Apparently, drinking beer increases the levels of dopamine (a neurotransmitter that helps control reward and pleasure centers) in the brain.

Indiana University’s Dr. David Kareken did a study and released these results:

In the study, researchers gave 49 male volunteers a tiny taste (half an ounce, or 15 milliliters) of their favorite beer over the course of 15 minutes — enough to taste the beer but not enough to cause a change in blood-alcohol level or intoxication. At other times, the volunteers were given a sports drink or water, for comparison.

To study the effect of beer’s taste on dopamine receptors, the researchers scanned the volunteers’ brains using Positron Emission Tomography, which uses the radiation emitted by a radioactive chemical to produce a 3D image of the brain.

The scans revealed higher increases in dopamine after the men tasted beer compared with tasting the sports drink or water — suggesting that the taste of alcohol is enough to prompt a pleasurable response in the brain. The men also reported higher beer cravings after tasting beer than water or the sports drink.

(via Neatorama)


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