As more and more companies look to go fresh and “artisanal”, Taco Bell is finding itself having to figure out ways to get people to keep making a run for the border. Recently, they announced that they’d be removing artificial colors and other chemical ingredients from their products (no more Day-Glo nacho cheese), but now their breaking out the big guns.
Taco Bell has confirmed that they’re planning to test “wine, beer and mixed alcohol freezes” at their new Wicker Park, Chicago location when it opens this summer. If this means an alcohol infused Baja Blast daiquiri, I’m in.
They’re also planning a new design and food presentation that shows more of what goes into their products.
So, looks like the plan is to go from Taco Hell to Millennial Bell. As long as I can still get two tacos at 3am, we’ll get along just fine.
Check out an additional rendering of the Chicago location after the break…