Pushing a button to get an item from a vending machine is just too easy. At least, that’s what Argentinian beer manufacturer Cerveza Salta thinks. Their creative agency determined that their vending machine should be interactive. You have to display your strength and practically tackle the machine in order to get a refreshing can of beer. A meter on the front of the machine measures the impact of your hit. I can only hope it gives you a bonus can if you end up with a bruise.
Watch the machine in action in the video after the break.