We’ve all heard the Wheaties slogan “breakfast of champions”, but it has never been more ironic. Introducing: HefeWheaties, a limited edition Hefeweizen.
So, the beer isn’t actually made with the cereal, but it’s definitely made with wheat. Wheaties officially partnered with Fulton, a craft brewery in Minneapolis. Fulton presiden and co-founder Ryan Petz explains:
“We were intrigued from the get-go on this idea for many reasons, including that we’re both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city.”
So plan your road trip now as HefeWheaties tallboys will be available starting August 26 at limited retailers in Minnesota only and while supplies last.
I can think of one athlete that would have loved to add this to his training table…
(via Cool Material)