Coca-Cola’s New Promotion: Hug a Vending Machine, Get a Free Coke

Want to get a free Coke legitimately? If so, you’ll have to live in Singapore and be willing to divorce your ego and hug a vending machine… no sh*t. It’s all part of a Coca-Cola promotion by ad firm Ogilvy & Mather, and it’s been a huge success drawing attention to the machines.

Although it is expected that more “Hug Me” vending machines will be introduced across Asia, there is no official word on how many will be put into operation, or whether the campaign will expand to the states.

(Ogilvy & Mather, via Tecca via DVICE)


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