Fans of pure sugar Mexican Coca-Cola will be disappointed to hear that back on Oct. 31, a new soda sales tax was introduced in Mexico. The new levy will add an additional peso ($.08) per liter of every soft drink sale in the nation. Because of that, executives of Mexico’s soda industry warned that they may have to tinker with the Coca-Cola recipe to help cut costs: Namely, switching cane sugar for less-expensive corn syrup.
The tax was introduced as part of a nation-wide plan to help alleviate Mexico’s troublesome obesity epidemic. Currently, over 70 percent of Mexico’s population is overweight. Beverage Digest estimates that Mexicans consume over 700 8-ounce servings of soda per year.
However, according to a 2010 study by University of Southern California’s Keck School of Medicine, Mexi-Coke fans may already be consuming more high-fructose corn syrup than they thought. Researchers involved in the study purchased Mexican Coca-Cola in East LA and found that, even though “sugar” was listed as an ingredient, there was very little sucrose present.
Instead, there were nearly equal amounts of glucose and fructose (all signs point to corn syrup).