Japanese beverage manufacturer Otsuka is setting it sights on the moon next year. Literally. They’re planning to send a titanium canister filled with a powdered sports drink called Pocari Sweat to the lunar surface in October 2015. If successful, it would be the first planned private mission to land on the moon.
Otsuka hopes that the marketing stunt will inspire youths to pursue careers as astronauts (and sell drinks of course). They’re also hoping that a future traveler will one day visit the moon, retrieve the canister and drink the powder.
The titanium capsule, designed to look like a can of Pocari Sweat, will contain the powder as well as a message disk that holds the wishes of children from across Asia. Otsuka is planning to use a Falcon 9 rocket from SpaceX to transport the product to the moon’s surface.
See a breakdown of the powdered drink and capsule as well as a making-of video after the break.
(via The Verge)