Not sure what graphics to plug in to your new Facebook Timeline profile? No worries—Mountain Dew has you covered with a series of free, customizable, pre-formatted images that you can add to your page.
Sounds like a smart move by Mountain Dew, assuming that Facebook polices don’t prohibit this kind of brand advertising. Apparently, Facebook had this to say on the issue:
This space is not meant for banner ads or other promotions. Please don’t use content that is commercial, promotional, copyright-infringing or already in use on other people’s covers.
Not sure if that is merely a suggestion or an actual rule, but I would imagine that Facebook will find away to do away with this sort of thing down the line. In the meantime, you are free to do the Dew. The feature is available on their own Facebook page.