Back To The Future Day went pretty well overall. It seems like everyone had fun with it, especially brands involved with the original film.
Well, everyone except Pepsi.
As you may have heard, Pepsi planned on releasing 6,500 limited-edition Pepsi Perfects in the U.S. for the occasion priced at around $20 each. Unfortunately, things did not go as planned and they’re trying to make amends.
According to CNN, the bottles actually popped up for sale earlier than originally planned and were scooped up within minutes. The bottom line is that demand far outstripped supply and Pepsi completely botched the rollout.
People weren’t happy:
So I stayed up till midnight and they released #pepsiperfect early? Tell me this is a joke?! Wtf so pissed!!!
— Megan Marshall (@mmarshallxo) October 21, 2015
But, not to worry, Pepsi is trying to set things right:
— Pepsi™ (@pepsi) October 21, 2015
Granted, this won’t be good news to anyone that paid upwards of $300 for a bottle on eBay.