Christian Rivera, an art director with Youpanqui BBDO in Lima, Peru, came up with this eye-catching concept for a collection of Star Wars-themed cups, titled “Drink the Force.” The design features popular LEGO minifig Star Wars heroes and villains wielding lightsabers that, from the right perspective, become the cup’s straw.
It’s a clever idea that, quite frankly, I’m surprised McDonald’s hasn’t already done. Check out an additional example below.
Photo Credit: Christian Rivera
(Packaging of the World via Laughing Squid)