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Tierra/Earth Bottle: The Future Of Wine Packaging?

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This dirt bottle may be a bit extreme for wine, but it makes sense considering that wine’s characteristics are shaped by terroir—or the earth and geography where the grapes were grown:

This bottle was designed to honor Agapito Rico, an important figure in the DO of Jumilla Spain. He was a pioneer in achieving quality wines in this region. The grape that is grown in this land is the Monastrell, a strong flavored grape suitable for arid areas. Agapito is an expert in cultivating wine and the purity expressed by the bottle echoes his quality as a wine maker.”

Interesting. It also looks like it will be easy to keep track of, because it probably leaves a trail wherever it goes.

(via Lovely Package)


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