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Booze News: Absolut Vodka Offering 4 Million Unique Bottles

Absolut believes that people actually care about the appearance of their bottles – so much so that they completely re-engineered a company’s production plant to create 4 million limited-edition bottles using complex pattern programming, splash guns and color-generating machines to ensure that no two were alike. Each will be individually numbered before being distributed in 80 markets, including the U.S., U.K., Germany, France, and China.

Hit the jump for a behind the scenes look at the project.

(Absolut via PSFK)

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