You’ve probably heard about them in passing, but much like unicorns and talking dogs, you’ve never actually seen one. I’m talking about, of course, those Starbucks that actually serve booze.
The company has been testing it out for the past few years, starting in 2010: Currently, only a few locations across the country serve alcohol. But Starbucks’ COO Troy Alstead mentioned in an interview with Bloomberg that the alcohol program (which features tasty snacks like bacon-wrapped dates paired with adult beverages such as Malbec and Chardonnay wines) has been successful so far. When locations start to offer the program, “there’s a meaningful increase in sales during that time of the day,” said Alstead.
Of the 11,000 Starbucks in the U.S., only 40 serve alcohol. Alstead is hoping to bring that number up to several thousand in the near future–but the COO cautions that it could take some time to expand the program effectively. Also, some Starbucks’ locations work better than others when it comes to serving booze (think areas with nightlife scenes, etc.), so if you’re hoping to score some vino at your local Starbucks sometime soon, you had better live in a happening part of town.