We’ve already seen some amazing examples of these 3D ice cubes, but this latest batch gets wonderfully nerdy. It was all part of an ad campaign made by TBWA\Hakuhodo for Suntory Whisky that has won awards since if was developed back in 2014. The process uses a CNC router chilled to -7 degress Celsius to keep the blocks of ice from melting. Sadly, once you put them in your glass they’re not long for this world.
See more examples and a video after the break.
(AdWeek via BGR)