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Pabst’s Malt Beverage “Blast” Under Fire By Illinois Attorney General

Illinois Attorney General Lisa Madigan is going after Pabst and their highly-alcoholic, colorful malt beverage, called “Blast”. The concerns include an alcohol concentration which is reportedly equal to four 12-ounce cans of beer, as well as the possibility of the company marketing the item to minors by using bright colors, fruity flavors and celebrity endorser, Snoop Dogg.

Madigan has joined a group of 17 other U.S. attorneys general in the effort, which brings back memories of the recent Four Loko story.

(CBB via The Consumerist)

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