Palcohol powdered alcohol is here to save you from the horror of having to carry around a heavy bottle of booze. Instead, all you need is a packet of this powdered alcohol and 5 ounces of water. The idea comes from Mark Phillips who leads an active lifestyle and wanted an easier way to enjoy a drink after a day of activity like hiking or camping.
Even though this is powder, it is still alcohol so it will be sold just like alcohol in the US. And yes, this stuff has actually been approved by The Alcohol and Tobacco Tax and Trade Bureau. There’s already a dehydrated beer out there, so alcohol is just the evolution of the concept.
We know what you’re thinking (which is part of the problem). From the Palcohol website:
Can I snort it? We have seen comments about goofballs wanting to snort it. Don’t do it! It is not a responsible or smart way to use the product. To take precautions against this action, we’ve added volume to the powder so it would take more than a half of a cup of powder to get the equivalent of one drink up your nose. You would feel a lot of pain for very little gain. Just use it the right way.
I’m sure that will stop all the goofballs from trying it. But what about sprinkling it over food?
Can Palcohol be added to food? Beer, wine and spirits are often added to dishes to enhance the flavor. When you add Palcohol to food, you’re not really adding flavor to the dish, just alcohol. We’ve been experimenting with it like adding Powderita powder to guacamole, Cosmopolitan powder on a salad, V in a vodka sauce, etc. It gives the food a kick.
As Palcohol is a new product, we have yet to understand its potential of being added to food. As always, please use it responsibly. Because it adds alcohol to the dish, do not serve the dish to minors.
What about stealthy drinking in public (this text was recently removed from the Palcohol website):
What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost.
Yeah, this simply will not end well.