If you travel first class on Virgin Atlantic, you can now use Richard Branson’s head to cool your drinks. The company apparently found the introduction of “Little Richard ice cubes” to be something that will draw people to their airline, and released a statement which said:
The new ice innovation means all passengers will be able to enjoy some chill out time with Mr Branson at the new bar – the longest of any airline – which has been designed to provide additional space and comfort for those keen to socialise while flying…The ice cubes have been created using the exact measurements of Sir Richard’s head and feature an impressive level of detail. The mould for the ice cubes took a team of four skilled designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard.
Since I don’t know how to reply to this insanity, I’ll close by stating that the cubes will be served on board one of the first flights of the airline’s new Upper Class Cabin this month.