Red Robin is rolling out a burger and drink combo to promote the upcoming Terminator Genisys movie that hits theaters on July 1st. The burger is a beef patty topped with roasted jalapeno, pepper-jack cheese, shredded romaine, bacon, tomatoes and jalapeno aioli on a jalapeno-cornmeal bun.
The Blue Haze cocktail is Captain Morgan spiced rum, blue curacao, pineapple juice, agave nectar, and sweet and sour with a lemon squeeze served in a special tiki glass with a strategically placed cherry to mimic the Terminator’s red eye. Both will be available June 15 through August 23rd.
You can also get a free ticket to see the movie with the purchase of a limited edition $25 gift card. You’ll be back indeed.
Read the full press release after the break.
Red Robin Premieres New Menu in Advance of the Highly Anticipated
“Terminator Genisys” Film
The Gourmet Burger Authority™ Partners with Paramount Pictures and Skydance Productions to Roll Out Limited-Time FREE Movie Ticket Offer
GREENWOOD VILLAGE, Colo., June 15, 2015 – Red Robin Gourmet Burgers, Inc. (Red Robin) today announced an action-packed menu lineup inspired by the July 1 theatrical release of Paramount Pictures and Skydance Productions’ Terminator Genisys starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke, and Jai Courtney. Now through August 23, Red Robin guests can feast their eyes on the limited-time Genisys Burger, a fire-grilled beef patty topped with roasted jalapeño, pepper-jack cheese, shredded romaine, bacon, tomatoes and jalapeño aioli, served on a new jalapeño-cornmeal bun or sip on the signature Blue Haze in celebration of the film. The Blue Haze is indeed the “T-800” of cocktails and steals the show, served in a captivating tiki glass filled to the brim with Captain Morgan® spiced rum, blue curacao, pineapple juice, agave nectar, sweet and sour with a lemon squeeze and a strategically-placed cherry to mimic the Terminator’s infamous red eye.
Additionally, Red Robin’s latest Burger & A Movie™ promotion puts the spotlight on guests, with an offer to receive a free movie ticket to see Terminator Genisys when they purchase a $25 limited edition Red Robin gift card. Gift cards can be purchased at participating Red Robin restaurants nationwide now through August 23rd. To drum up additional excitement for the upcoming film, Red Robin is encouraging guests to share pictures while enjoying “The Genisys Burger” on Twitter and Instagram using the hashtag #RRillbeback. The Gourmet Burger Authority™ will select one lucky winner each week during the first month the movie is in theatres to win free Red Robin burgers for a year.
“Red Robin’s partnership with Terminator Genisys solidifies the Gourmet Burger Authority as the go-to restaurant before or after a movie,” said Lee Dolan, Red Robin’s chief marketing officer. “Whether guests choose to kick things up with our new spicy Genisys Burger or cool down with the refreshing Blue Haze cocktail, our new lineup of craveable menu items will certainly have guests saying, ‘I’ll be back.’”
“This creative campaign from Red Robin will build excitement with fans nationwide for the release of Terminator Genisys. They can enjoy a great film-themed dinner before seeing the movie, or fun themed cocktails after. Either way, it’s a great date night with an action-packed movie,” said LeeAnne Stables, head of Worldwide Marketing Partnerships for Paramount Pictures.
This summer, Red Robin is the place to celebrate seeing a great film like Terminator Genisys with an expertly crafted, craveable burger from the Gourmet Burger Authority. For more information about Red Robin, the promotional partnership, social contest rules or to find the nearest Red Robin restaurant, visit www.redrobin.com. To sign up for the Red Robin Royalty loyalty program and receive special surprise and delight offers throughout the year, visit royalty.redrobin.com.
Paramount Pictures and Skydance Productions present Terminator Genisys. When John Connor (Jason Clarke), leader of the human resistance, sends Sgt. Kyle Reese (Jai Courtney) back to 1984 to protect Sarah Connor (Emilia Clarke) and safeguard the future, an unexpected turn of events creates a fractured timeline. Now, Sgt. Reese finds himself in a new and unfamiliar version of the past, where he is faced with unlikely allies, including the Guardian (Arnold Schwarzenegger), dangerous new enemies, and an unexpected new mission: to reset the future. Starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke, Jai Courtney, J. K. Simmons, Dayo Okeniyi, Matthew Smith, Courtney B. Vance and Byung-Hun Lee.
Produced by David Ellison and Dana Goldberg. Written by Laeta Kalogridis & Patrick Lussier. Directed by Alan Taylor.
Terminator Genisys opens in theaters on July 1, 2015.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the Gourmet Burger Authority™, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. Red Robin offers a variety of options behind the bar, including its extensive selection of local and regional beers, and innovative adult beer shakes and cocktails, earning the restaurant the 2014 VIBE Vista Award for Best Beer Program in a Multi-Unit Chain Restaurant. There are more than 500 Red Robin restaurants across the United States and Canada, including Red Robin Burger Works® locations and those operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on Facebook and Twitter.
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About Skydance Productions
Skydance Productions tells big stories and creates immersive worlds, producing narratives that span film, television, games and more. Skydance is currently in post-production on a reset of the TERMINATOR franchise, TERMINATOR GENISYS, to be released on July 1, 2015. The company is also in post-production on MISSION: IMPOSSIBLE – ROGUE NATION, the latest installment in the highly successful franchise starring Tom Cruise with Chris McQuarrie directing, to be released July 31, 2015. Additionally, Skydance recently wrapped production on a disaster film on a global scale titled GEOSTORM written by Dean Devlin and Paul Guyot with Devlin also directing. Skydance will next begin production on STAR TREK 3, the third installment in the J.J. Abrams franchise. Simon Pegg and Doug Jung are attached to co-write with Justin Lin to direct. The film is slated for a July 8, 2016 release date.
Skydance’s recent releases include JACK RYAN: SHADOW RECRUIT, from director Kenneth Branagh and starring Chris Pine; WORLD WAR Z, starring Brad Pitt and directed by Marc Forster; STAR TREK: INTO DARKNESS, directed by J.J. Abrams and starring Chris Pine and Zachary Quinto; and G.I. JOE: RETALIATION, directed by Jon M. Chu and starring Bruce Willis, Channing Tatum and Dwayne Johnson. Skydance’s previous projects include Christopher McQuarrie’s JACK REACHER, starring Tom Cruise; MISSION: IMPOSSIBLE – GHOST PROTOCOL, starring Tom Cruise and Jeremy Renner; and the award-winning Coen Brothers film TRUE GRIT, starring Jeff Bridges and Matt Damon.