The Most Interesting Man In The World Has Switched To Tequila

The original Most Interesting Man In The World has returned from Mars (without a spaceship of course). As you’ll see in the video below, he’s changed dramatically. He’s a tequila man now.

Speaking of interesting, I wonder how far Astral Tequila will take this campaign. AdAge notes that they walked a fine line here, but ultimately didn’t infringe on Heineken USA’s trademark for The Most Interesting Man. In fact, a Heineken USA spokeswoman stated: “We thank Jonathan Goldsmith for his long-time contributions to the brand, and wish him the best in his next endeavors.”


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