This Wine Comes In A Paint Can

Couleur Nouveau wine

When I was a kid, we had those big Gallo jugs of wine. As a teenager, I saw the birth of wine in a box and, I admit, I drank it. But here’s something I never would have thought of — wine in a paint can.

Now, before you start wondering if you’ll be able to head down to the liquor store and start color matching your vino like you do at Home Depot, I should tell you that this packaging idea from by McCann Vilnius is a limited edition promotional item with a tongue in cheek twist.

From Packaging of the World:

Every year for beaujolais nouveau first tasting McCann Vilnius creates limited edition wine packaging. It’s agency way to tell their clients and market at large that we are constantly reinventing ourselves and looking for a fresh perspective. This year we tried to reimagine function of the wine.

Obviously beaujolais nouveau isn’t the best tasting wine in the world, so except making you drunk it turns your teeth and lips purple. Perfect! So this year we sent out wine packaged in paint buckets, with typical paint label, even instructions, how many glasses bring which colour on your teeth.

I’m amused.

You can see more pictures after the break, including the color chart.

couleur nouveau wine 4

couleur nouveau wine 3

couleur nouveau wine 2

(via Foodigitty)

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