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Barnes and Noble Using Free Coffee To Lure You Into Stores

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If you use e-reader solutions such as a nook, iPhone App, iPad App, BlackBerry App or Mac/Windows App to read books, you can now walk into a Barnes & Noble, show it to a barista, and get a free small coffee.

BN knows you have a caffeine addiction, and they hope that as you work your way back to their strategically placed cafe, you will notice and buy some of their books and overpriced impulse items. However, the safer bet is that people will take advantage of the free coffee, hang around for hours reading books they have no intention of buying,  then leave them in the bathroom for employees who have to play where’s Waldo with 10,000 items that got misplaced during the course of the day. But hey… free coffee.

(via Crunch Gear)


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