Ministry of Supply launched a now fully-funded Kickstarter campaign to produce the “Atlas Sock”, a performance dress sock made from cotton, polyester and carbonized coffee. The sock utilizes rain analysis, pressure mapping and thermal imaging for maximum comfort while helping to filter and absorb sweat and odor.
The Atlas sock literally uses carbonized coffee that is “reclaimed from coffee roasters and shops, and is processed through a pharmaceutical process to remove the coffee oils (so it won’t smell like coffee!) and is then infused into our recycled polyester yarns.” The idea is to make the odor molecules of your foot attach to the carbonized coffee. It’ll work like how a Brita filter cleans out water. It sounds absolutely ridiculous but Ministry of Supply claims their Atlas sock is three times better at absorbing odor than a regular cotton sock.
Check out the video after the break to learn more.