If you aren’t familiar with Crystal Pepsi, it was part of the clear soda fad that came and went quickly the early 1990s. However, we are now learning that it may actually be poised for a comeback after competitive eater / Crystal Pepsi fan Kevin Strahle tweeted that he had received a letter from the company on Crystal Pepsi stationery that stated:
“We’ve had customers ask us to bring back their favorite products before, but never with your level of enthusiasm and humor… We definitely hear you and your followers and we think you’ll be happy with what’s in store… Stay tuned.”
AdAge confirmed with PepsiCo that the letter is genuine, but reps wouldn’t reveal any additional details other than “Crystal Pepsi fans are going to be happy with what we have planned”.
Now we need to turn to Nabisco and start a campaign to bring back Giggles cookies.