Dunkin Donuts Used Coffee Aroma To Lure Customers In Korea [Video]

In an effort to suck money out of people in Korea, Dunkin’ Donuts devised “Flavor Radio” – a device installed on city buses in Seoul that looks like an air freshener but distributes a coffee aroma along with a jingle for Dunkin’ Donuts. Apparently the idea worked, because according to the video after the jump, visitors to its stores near bus stops rose 16% during the campaign, while overall coffee sales jumped by 29%.

There aren’t any plans to install the device in buses here in the states, which is too bad, since it would surely help mask the stench of B.O. that comes with overcrowded buses.

(TheNextWeb, via Tecca via DVICE)

comments powered by Disqus