If you still read the morning paper, Nescafé wants to help you enjoy it with their clever new ad campaign. They’ve come up with an insert called a “Pop-Up Café” that contains two paper mugs and instant coffee. You only have to pop them out of the newspaper insert, fold them into shape, add a little hot water and enjoy your morning cuppa. Just make sure you do it right so you don’t end up with a puddle of scalding hot coffee in your lap.
See how they work in the video after the break.