Keurig, the single-serve coffee maker, is fast, simple and pretty effective when it comes to whipping up a quick cup of joe. Recently the Keurig parent company, Green Mountain Coffee Roasters, has been faced with a challenge. Their patent on K-Cups expired in 2012, after which unlicensed competitors began producing their own versions of the cartridges and passing the savings on to the consumer.
Naturally, Green Mountain has been looking for ways to earn back that lost revenue. According to Techdirt, Green Mountain confirmed in an earnings call that their newest generation of Keurig 2.0 brewers will feature an interactive reader that will only recognize Keurig-licensed cups that utilize a particular marking.
That means customers will have less choice so, in order to stay competitive, these new cups will come with a few new features. There will be larger serving sizes (enough to brew an entire pot), for one, and Green Mountain has partnered with Coca-Cola with plans to release to a cold-brewing system later on this year.