Starbucks recently announced on their blog that their famous Pumpkin Spice Latte will actually contain pumpkin starting this fall. More specifically, it will be made with 2% pumpkin puree and without any caramel coloring.
Previously, the PSL’s flavor was the result of an assortment of spices (like ginger, nutmeg, clove and cinnamon).
Not surprisingly, the PSL is Starbucks’ most popular seasonal drink. Since it was introduced in 2003, the company has sold more than 200 million of ’em. So why are they tinkering with the recipe now? A number of major food and beverage companies–ranging from General Mills to Panera–have recently caved to customer pressure to do away with artificial ingredients. Starbucks is simply following this trend. Will it taste the same? Will it taste better? We won’t have to wait long to find out.
Check out new PSL’s ingredient list after the break…
Top Photo Credit: kelssssz