It pays to be nice if you’re ordering at this café in Nice. The price of a cup of coffee goes down the more nicely you order. Rudely say “Coffee,” and you’re going to pay €7. Make it nicer by asking, “Coffee, please,” and the price drops to €4.25. Be down right sociable and say, “Hello, coffee, please,” and you’ll pay just €1.40. According to the restaurant owner, the whole thing started as a joke, but now it’s a permanent part of the menu.
“It started as a joke because at lunchtime people would come in very stressed and were sometimes rude to us when they ordered a coffee. I know people say that French service can be rude but it’s also true that customers can be rude when they’re busy.”
He says he has yet to charge anyone the highest rate and that now many of his customers are being super nice and calling him “your greatness.” Well-played, French coffee shop owner, well-played.