Coffee cup sleeves keep our hands from getting scorched, but what if they were actually just costumes for the cups? Backbone Branding designed a series of sleeves with that in mind and turned the functional wraps into masks. The cup underneath is printed with various expressions, and you can change it up by turning the cup. Endless entertainment!
Backbone made these cups for Gawatt coffee shop in Armenia.
See more photos of the coffee cup masks after the break.