Well, it looks like Nestlé is looking muscle in on Reese’s action with their new Butterfinger Peanut Butter Cups.
As Jeremy Vandervoet of Nestlé USA told Today.com, “It’s the classic peanut butter cup, only Butterfingerized.”
In essence, they’re adding a bit of the Butterfinger crunch to the chocolate covered peanut butter treat and going for a square shape instead of the rounded Reese’s look.
They’re even upping the ante by adding, “But now there’s a significantly different alternative that is going to be both smooth and crunchy. It’s a magic ratio of classic peanut butter and chocolate to Butterfinger.”
They also say that the taste testers are loving it.
So, do you think Butterfingerization will make the peanut butter cup better? You’ll have to wait until January 2014 to know for sure.