Skittles Gave Up The Rainbow For London Pride Day

Skittles-Give-the-Rainbow-Pack

The events in Orlando have resonated all over the world and Pride celebrations reflect that. Rainbow flags and colors have been showing up all over the place in solidarity.

In honor of London Pride, Skittles decided their rainbow needed to take a back seat.

Sometimes brands get it right. As you’ll see in the video below, this was a sweet gesture in more ways than one.

(via Design Taxi)

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